Market Place, Indian Etailors' favorite crush these days
Just when procuring and warehousing and packaging of products started to appear dearly-won to Desi E-retail companies in India, focus started to shift to work on market place strategy.
What is Market Place?
Connecting sellers directly to the buyers through a web platform/ site.
What Customers Get?
Multiple seller options with different offers on one platform.
How is Product Delivered?
Either through E-retailors's own delivery facility or 3rd Party Logistics service provider (3PL)/ Courier service partners.
With payment mechanism and delivery experience remain almost same, consumers might have to compromise with lesser margins of discounts as E-retailors charge INR 30-100 per delivery.
Ofcourse, Market Place being cost efficient tool for E-retailors to stay in market and earn better profit margins, it can only delight consumers if product discounts actually make sense after such delivery charges.
Consumers will definitely look for:
- Saving their money with multiple seller options for same product
- A faster, delightful and pleasant delivery experience
- Authentic Product Replacement Warranty
- Ease of buying products online
- Genuineness of sellers and products
No comments:
Post a Comment